Vote for us! #BON18

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BEST OF NASHVILLE // We’re big fans of the Nashville Scene and look forward to their Best of Nashville issue every year. We’ve discovered so many great local businesses and services through the Scene and know that a spot on the list can have a major impact on a small business like Scout Baby.

If you appreciate what we offer––high quality, responsibly made organic baby and toddler goods, free #Nashville hand delivery, pop-ups around town, giveaways, etc.—please take a minute to vote for us today or in the upcoming weeks in “Best Kids Clothing” under the Kids & Pet category and every other business/artist/place that you think deserves recognition. Deadline to vote #BON18 is September 6. Thank you! xo, Jen


Extra, extra!

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We treat our newsletter subscribers right! You’ll be the first to know about sale announcements, new arrivals, and events. (Promise we won’t overload your inbox!) Newsletter signup is below in the bottom right hand corner of the page.


Thank You & Adios, 2017!

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Thank you for all the love and support you’ve shown our shop over these last twelve months! You’re going to really dig what we have in store for 2018. But first, we’re closing out the year with a big sale! We have a ton of new markdowns—up to 30% off—and we’re giving you an extra 20.17% off on EVERYTHING! Starting now, use code ADIOS2017 to receive 20.17% off YOUR ENTIRE ORDER (including sale items). Ends Sunday, Dec 31st Tuesday, January 2nd. Shop now!

*Does not apply to gift cards or gift wrap and cannot be applied to previous orders. All sales are final.


Harvey: Ways to Help

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A percentage of all sales placed during the month of September will go to the Texas Diaper Bank.

We’ve also compiled a list of a few additional ways to help the communities affected by Harvey:

1: Did you know diapers are not provided by disaster relief agencies? The Texas Diaper Bank is collecting any brand and any size baby diapers, pull-ups, adult diapers, formula, and wipes. They primarily need the larger sizes of diapers, pull-ups, and adult diapers. New or gently used baby items clothes, blankets, bottles, breast pumps, small toys, etc (no cloth diapers—many families will not be able to wash them). You can also help them out by selecting items on their wish registries set up via Amazon and Jet.

2: {UPDATE: No longer accepting donations} Until 6 pm today (August 31), Nikki Lane and the High Class Hillbilly crew will be accepting donations (list here). They’re heading to Texas tomorrow with a trailer full of goods collected this week. 4604 Gallatin Pike, Nashville, TN 37216

3: Two Son will be accepting donations during business hours 10–6 through Saturday (September 2). Requested items: socks, underwear, feminine products, diapers in all sizes, toiletries like toothbrushes, toothpaste, soap, deodorant, baby wipes, and other every day essentials. If you have any questions, feel free to contact Aubrey at 918 Main Street, Nashville, TN 37206

4: Camping World of Nashville is accepting donations through Monday. They’ll be sending these items to the American Red Cross. 2618 Music Valley Drive, Nashville, TN 37214

5: Imogene + Willie Nashville is one of many drop off locations for donations being sent to Houston. I+W is the central hub for the 12 South, Green Hills, and Belmont/Lipscomb area. They’re requesting tools for demolition, rebuilding, and drying. For a full list of tools and goods needed, click here. Also accepting towels, bottled water, toilet paper, paper towels, toiletries, etc. Collections are taking place from 10–6 through Sunday (September 3). 2601 12th Avenue South, Nashville, TN 37203

6: Tomorrow (September 2) Holly Williams is donating 50% of all sales made at H. Audrey and all White’s Mercantile locations to some trusted charities she is working with in the area affected by Harvey.

The New York Times has compiled a list as well. See details here.

The efforts are great now, but these folks are going to have needs for many months to come. Do what you can, when you can!


Happy Earth Day!

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We’re going to toot our own green horn for a second because we are proud of the environmental choices we’ve made, believe they do make a difference, and want you to know how we roll behind the scenes.

We celebrate our planet every day by carrying designers who use organic, natural, and sustainable materials as well as low-impact production methods. Our own best practices include minimal paper waste and recycled and FSC-certified paper products for all printing and shipping methods. Even our packing tape is plant-based, renewable, and biodegradable! And the host for is a B Corporation that utilizes wind energy to offset their energy footprint in addition to many other sustainability efforts (learn more here).

Thank you for being a #consciousconsumer!

Happy Earth Day!


Our First Steps

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Two years old. Still a tot, but weve got our legs, made lots of friends on the playground, and are living a lifelong dream of running a small business. I doubt I’m alone in saying that as a small shop owner operating in the digital ecosystem, Im not always certain how business and personal life should intersect. Being a relatively private person and wary of the unknown privacy vulnerabilities in this digi-verse, its just not something that has come totally natural. Especially when, with a baby girl of our own, were part of our own target demographic. We’re sometimes asked why our daughter doesn’t model our shop’s wares more often. My husbands go-to dodge is,There are child labor laws.As this anniversary approached, those first weeks of getting started have been on my mind. I want to say up front that this post is personal and was not easy to write, but ultimately something that I think is worth sharing.

Around the time I started to fine tune the business plan, my husband and I found out that we were expecting. So many good things happening. Were going for it! But then tragically and with no prior warning of complications during this pregnancy, we lost our baby at 16 weeks. It wasn’t our first miscarriage either, but it was the most advanced. The unspeakable pain of those dark days reverberates, and the loss is something well never truly get over. Despite the oft-recited stages of grieving, in our experience, theres just no set playbook for getting through it. What picked us up off the floor were prayers, the love of family and friends, and watchfulness for another door to open door when one closed. The week of our miscarriage was also the week SCOUT was scheduled to open for business.

Desperate for something to throw myself into, I stubbornly pushed to open the shop two weeks later. Even though being completely immersed in all things baby after our loss was difficult at times, it was a window out of the darkness. Two years later, we’re celebrating the second year of business and coming up on our daughter’s first birthday, so this milestone is extra special. We couldand arewriting pages and pages about the joys and challenges she brings every day, and how shes redefined life and love for us. Well save that for the book.

But back to February 2014. We had just begun to tell friends that we were expecting, so the follow-up calls a couple of weeks later were tough and felt surreal—Are these words really coming out of our mouths? We were surprised to hear about how many of our friends, or friends of friends, had suffered miscarriages. You learn the statistics. Its not comforting, but what did help was that we heard so many different kinds of stories of couples who went on to start families after miscarriages. Thats why I decided to share our story, too. There’s been a sea change with opening up about the various struggles. Due in part to some public figures speaking out, it feels that the stigma has softened and is somewhat easier to reckon with. But we certainly didnt know how to react in public. Its not something you just casually bring up at a backyard barbecue. We never gave up hope on having a child, but at the same time, we began to wonder if it just wasn’t in the cards for us and that we might need to adjust our road map. Nothing is for certain and life can get messy, despite the highlight reel tendencies of social media.

So, why share all this now? Well, even though this is a business, it’s a very personal one completely integrated with our daily lives. It’s our anniversary, one that is tied to peaks and valleys. From day one, I was adamant that no matter how big of an operation SCOUT would become, we would be as personable, and mom-and-pop as an online shop could possibly be. Its an uphill battle to subvert negative preconceptions of e-commerce that exist largely because of a handful of hyper-competitive international behemoths. But few things about this job bring me greater joy than receiving positive feedback about our customer service and attention to detail. Weve deliberately started small, make the local deliveries ourselves, get out to do as many pop-ups in our region as possible, and have consistently opted towards organic growth over getting ahead of ourselves.

It’s a big, beautiful privilege to help you find just the right gifts and prepare them, and we’re so fortunate to play a small part in such special times in people’s lives. Thank you, thank you, thank you for supporting our little shop these past two years! We’re excited about what’s on the horizon. We have lots of great new finds on the way and a growing list of events on our calendar. We always love to hear from you and hope to see you soon!

Much love and a big hug,


A gift from SCOUT

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Use code MERRYMERRY to receive 25% your entire purchase. All Christmas orders must be placed by midnight Sunday, December 20, which is when the code expires. Free gift wrap available.